Why “Verax Point”

The Verax Point name and logo represent the reliability of simplicity. For several years I worked on the 31st floor of the Rainier Tower building in downtown Seattle, a building designed to ride out an earthquake by swaying on its very narrow base. That design, however, also resulted in sway during high winds. Tenants could sense something was amiss; one heard creaks and felt a vague unease. However, you could not declare definitively that the floor beneath your feet was in motion because everything looked normal.

I was curious so I installed the simplest tool in a carpenter’s arsenal, a mere brass weight on a string called a plummet (or plumb bob), and suspended it over a tripod at my window. It normally hung perfectly immobile, but when a windstorm blew in from the south it immediately swayed from its home position to signal that the building was no longer at rest. The elegant simplicity of the plummet resonated with me and it remains a permanent fixture in my office.

Today, a silhouette of that plummet is in the center of our logo and the Latin adjective Verax (conveying the truth) testifies to the value of simple, reliable tools. A leader’s instincts often warn that all is not as it seems when evaluating requests to spend capital. The proposal may seem reasonable and yet a nagging doubt persists whether the opportunity was properly explored and the value and risk evaluation is complete. Yet the specific source of that unease is not always evident.

Following the example of the plummet, Verax Point brings an array of simple yet insightful tools to bear that enhance innovation, eliminate wasted capital, and generate higher returns. If you sense opportunity to gain more from your capital investments we would be pleased to support you.

Best Regards,